Cookies and Privacy Policy

Privacy Policy

About Wild to Wonderful

Please visit http://wildtowonderful.co.uk/about/ to find out more about Wild to Wonderful.

We are registered with the ICO our registration number is ICO:00044387475

Our designated statutory authority under the General Data Protection Regulation (GDPR) is the ICO. We are based in England.

The individual in charge of Data Protection within Wild to Wonderful is Cathy Cornish.

Mail cathy@wildtowonderful.co.uk to contact Cathy Cornish by email.
Call our main line 01235 835664 to contact Cathy Cornish by telephone.

What data we collect

  • Marketing communications – service offering

We capture these individuals’ names, addresses, email addresses, telephone numbers, information about their gardens, families, pets, likes and dislikes, etc., to enable us to offer them the most appropriate service and to tailor that service offering to their personal circumstances, needs and expectations.When we encounter a potential customer or prospect, we discuss our services with them and ask them if they are interested in having our help before recording or processing any personal information. This constitutes the first steps of entering into a contract.

The commencement of the formal contract occurs when the individual consents to having further contact from us, e.g. to book a consultancy meeting, and allows us to record their contact information.Customer data is not transferred to a third country outside of the EEA.

*In instances where the customer has changed their mind and decides not to purchase any of our services (including a consultancy meeting) and does not subscribe to our newsletter, we will hold their data for a maximum of 6 months from the date of our last communication, after which we will delete all of their personal data.We keep an audit trail of when and how we capture this data.

    1. We keep an audit trail of when and how we process data relating to these individuals.
    2. Automated decision-making or profiling is not done on this data.
    3. Personal data is normally* kept for the duration of the contract and for 48 months thereafter. If no communications have been made regarding our products and services for 48 months after completion of the contract, contact will be made (email / telephone) to enquire if the customer is still interested in our products and services. If they are not and choose to opt-out of future communications of this nature, all contact information identifying the customer will be deleted, unless the customer wishes to continue to subscribe to our email newsletter (see item 2 below).
    4. All data is obtained directly from the individual or occasionally from another person who has the consent of the individual. Wild to Wonderful never purchase customer data. We may occasionally use online searches (e.g. Royal Mail Postcode Finder) to find out or check postcode information about an address that we have previously been given by the customer.
    5. The lawful reason that we use to process this data is “contract”.
    6. In order to deliver our service offering at Wild to Wonderful, we capture information on individuals who we believe are interested in procuring our products and services, i.e. are interested in having our help to create the garden of their dreams.
  • Marketing communications – email newsletter

We capture these individuals’ names and email addresses to enable us to send out the newsletter. All data has been obtained directly from the individual, as a result of the discussions about our products and services mentioned in item 1 above. Consent for data processing for our newsletter communication is requested during these discussions. Wild to Wonderful never purchase customer data in order to send our email newsletter.

The length of time data is kept for is dependent on item 1 above. If the customer is no longer engaged in a contract with us but has given consent for the processing of their data for the newsletter, we will retain their data for 48 months. At the end of this period an email will be sent to the customer requesting that they opt-in again. If they do not renew their consent, all contact information identifying the customer will be deleted.Automated decision-making or profiling is done occasionally on this data.

Customer lists for MailChimp© are created and updated manually from within our Customer Relationship Management system. The only exception to this is if a customer chooses to “unsubscribe” from the newsletter, in which case he/she will automatically be removed from the MailChimp© distribution list for future newsletters. Also, if we send out a bulk request to “re-opt-in” to our newsletter to our full list of subscribers, we will automate the creation of a new list based on those individuals who choose to opt-in.We keep an audit trail of when and how we process data relating to these individuals.

  1. We keep an audit trail of when and how we capture this data.
  2. The customer is free to unsubscribe from the newsletter at any time by clicking the “unsubscribe” link at the bottom of the email newsletter. If they do this, we will remove their personal information from our newsletter distribution list, thus stopping further processing of their data in this way. If this was the only reason we were processing their data, we will delete all instances of the contact information identifying that customer.
  3. The data is not transferred to a third country outside of the EEA.
  4. The lawful reason that we use to process this data is “consent”.
  5. For the email newsletter marketing communications of Wild to Wonderful, we capture information on individuals who we believe are interested in the services that Wild to Wonderful offer, and would like to receive gardening hints, tips and advice within the local geographic area.

Other information on what we do with data

We store and process data for which we act as Data Controllers in England.

We do provide information for which we act as Data Controllers to the following third-parties with whom we have a GDPR-compliant data processing contract:

How we look after data

We take reasonable technical and procedural precautions to prevent the loss, misuse or unauthorised alteration of personal data.

We store the personal data that we collect securely.

We do not publish the details of the safeguards we use to protect personal data that we control as this could reduce the effectiveness of those safeguards.

Cookies

Cookies are text files placed on your computer to collect information about which pages you visit, and how long for. This information is used to track use of the website and to compile statistical reports on website activity.

You can set your browser not to accept cookies, or please Google “how to remove cookies from your browser” if this is what you would like to do. However in a few cases some of our website features may not function as a result.

As a rule, cookies will make your browsing experience better.

We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit http://www.aboutcookies.org for detailed guidance.

The list below describe the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

  • First Party Cookies

Google Analytics: We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

  • WordPress CMS

More information on session cookies and what they are used for at http://www.allaboutcookies.org/cookies/session-cookies-used-for.html

    • This website is powered by WordPress CMS and cookies are used to store basic data on your interactions with WordPress, and whether you have logged into WordPress. We use a session cookie to remember your log-in for you if you are a registered user and we deem these as being strictly necessary to the working of the website. If these are disabled then various items of functionality on the site will be broken.
  • Third Party Cookies

You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

    • These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site allow visitors to share content onto social networks. Cookies are currently set by LinkedIn, Twitter, Facebook, Google+ and Pinterest. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website.
  • Emails

The majority of emails we send have no tracking elements at all e.g. service emails with invoices attached or direct responses to any enquiries. Some emails can track, at an individual level, whether the user has opened and clicked on the email. We do not use this information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. This specifically applies to anyone who has subscribed to our email newsletter. If you want to be sure that none of your email activity is tracked, then you should opt out of our newsletter emails which you can do via the unsubscribe link at the bottom of every email we send.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Your rights

Wild to Wonderful recognises the rights of data subjects as defined in the General Data Protection Regulation (GDPR).

We will always seek to uphold those rights and the links provided will enable you to communicate with us to exercise those rights, where relevant.

You have the following rights regarding your information:

The right to be informed You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Privacy Policy
The right to access You have the right to obtain access to your information (if we’re processing it), and other certain other information (similar to that provided in this Privacy Policy).This is so you’re aware and can check that we’re using your information in accordance with data protection law.
The right to rectification You’re entitled to have your information corrected if it’s inaccurate or incomplete
The right to erasure This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
The right to restrict processing You have rights to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.
The right to data portability You have rights to obtain and reuse your personal data for your own purposes across different services. E.g., if you decide to switch to a new provider, this enables you to move, copy or transfer your information easily between our IT systems and theirs safely and securely, without affecting its usability.
The right to object You have the right to object to certain types of processing, including processing for direct marketing (which we do only with your consent).
Rights in relation to automated decision making and profiling We use technology to update our mailing system if you choose to unsubscribe. We also use it to update our newsletter mailing list when we send out a bulk email request to re-opt-in.

If you wish to exercise any of the above rights, please email us at cathy@wildtowonderful.co.uk with your instruction. Please ensure you highlight which right you are instructing us about and ideally use the phrase “my rights” in the subject line.

Please consider your request responsibly before submitting it. We’ll respond as soon as we can. Generally, this will be within one month from the time we receive your request, but if the request would take longer than that to deal with, we will let you know.

Making a complaint

If you are not happy with any aspect of how Wild to Wonderful collects and processes your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. You can access the ICO’s website from this link.

If you do have a complaint, we would be grateful if you contact us first so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at: cathy@wildtowonderful.co.uk

 

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